Mother, Son the Perfect Fit to Run Eagleville-Based Reliant At Home Care
More than three million baby boomers turn 55 every year, and many are adamant about remaining independent in their own homes, writes Gary Puleo for the Times Herald.
That fact has translated into more business opportunities for those providing services to seniors living independently.
Cerie Goldenberg, one of the founding members of the Montgomery County Office of Aging and Adult Services in Norristown, and her son David Goldenberg have seized their opportunity, having founded Eagleville-based Reliant At Home Care.
“The county was just starting to develop this in the 1970s, and I was instrumental in starting some of the programs,” said Cerie. “Plus I ran the transit service, which was two vans that ran around the county picking up older adults and taking them to their doctors’ appointments and things. Eventually I ran the adult services part of the agency.”
According to Puleo, Reliant services range from supervision with bathing, dressing, and medication reminders, to meal preparation and light housekeeping, transportation, laundry, and running errands.
Cerie’s and David’s strengths make their partnership a perfect one.
“David’s business degree and my social work background joined together, and I’m able to do the clinical piece of it and David is able to do the business,” Cerie said. “But he’s also very involved with our clients, in all aspects of the business. I don’t want to be involved in the business part of it, so it works out perfectly.”
The Reliant staff includes case manager Anita Ijaz and about 55 caregivers who work full- or part-time.
Click here to read more about the Reliant At Home Care from the Times Herald.
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