While its competitors are cutting back on store space, Urban Outfitters continues to march to its own drum by doing exactly the opposite, writes Suzette Parmley for the Philadelphia Inquirer.
Despite the mounting pressure from online retailers, which is causing chains like Target to move into smaller “Express” venues, Urban is doubling the size of its Anthropologie brand stores, creating a new superstore style concept of about 34,000 square feet.
At the same time, the company has decided to make another unusual move. Instead of spreading out its venues, it is going to cluster all four of its brands, Urban Outfitters, Anthropologie, Free People, and Pizzeria Vetri in the King of Prussia Mall.
The mall is offering Urban an exciting layout which will enable the chain to use a common area between the store locations as a bar and lounge, giving customers a chance to gather in an environment that combines the store’s aesthetics with exceptional customer service.
“The unique opportunity to locate our four Philadelphia-based brands in the Pavilion at the King of Prussia Mall allows us to create a one-of-a-kind shopping experience for our local customer,” said Dave Ziel, Chief Development Officer for Urban Outfitters Inc.
Read more about the expansions in the Philadelphia Inquirer by clicking here.
Read more of MONTCO Today’s previous coverage of the expansion of Urban Outfitters by clicking here.