Lower Merion Grad Raises $44K via Kickstarter to Expand Her Retail

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Avi Loren Fox used Kickstarter to help fund her retail business, Wild Mantle.

A successful crowdfunding campaign has enabled Avi Loren Fox to expand her local retail company, Wild Mantle, to offer two more lines, writes Alison Burdo of the Philadelphia Business Journal.

The 29-year-old Narberth native just hit her $44,000 Kickstarter goal with three days to spare. Fox’s company got its start in September 2013 when the Lower Merion High School and Temple University graduate made herself the hooded scarf that she “could never find” and wore it out in her hometown.

“All these people kept coming up to me asking me where I got it,” she said.

According to Burdo, Wild Mantle’s first products were a combination of a hood and a scarf made from Alpaca wool and named “mantles,” a nod to the word’s definition as both a cloak and a position of responsibility.

For about a year, Fox said, she and some of her friends produced and sold the mantles, but no business model was in place to sustain their work long-term.

“We were sewing them by hand,” Fox told Burdo. “We were finding that we didn’t have strong enough margins.”

At that point, Fox used Kickstarter as a way to gauge interest in her product and raise funds so manufacturing could be scaled.

Click here to read more about Avi Loren Fox’s company from the Philadelphia Business Journal.

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