Bryn Mawr’s Michael Rubin might not be a household name, but the billionaire behind Fanatics is one of the most influential figures in sports, writes William Cohan for Town & Country.
His company, Fanatics, is valued at more than $35 billion, and powers everything from sports jerseys and collectibles to online betting. Now, Rubin has become just as famous as the company he keeps.
At this summer’s Fanatics Fest, Rubin moved seamlessly among celebrities like Tom Brady, Jay-Z, and Robert Kraft, as thousands of fans lined up for autographs and selfies. Despite his star-studded circle, Rubin is known for being very approachable.
His journey to elite status began in Plymouth-Whitemarsh. At 13, he ran a ski shop out of his parents’ basement. Then, he learned lessons about risk-taking, resilience, and salesmanship that would later shape his career.
From modest beginnings in Montco, Rubin built Fanatics into a global brand. The company has become a major presence in the sports community. And Rubin uses his status for more than rubbing elbows with stars. He also champions criminal justice reform.
His annual Reform Alliance gala will hold a $1 million blackjack tournament. Benefits go toward the fight against needless incarceration.
Read more about the rise of Bryn Mawr’s Michael Rubin in Town & Country.
Editor’s Note: This post first appeared on MONTCO Today in September 2025.
