King of Prussia Mall, among other malls, is pivoting toward more experience-based attractions, reports Emma Dooling for the Philadelphia Business Journal.

Malls across the country have seen a considerable drop in shoppers following the COVID-19 pandemic. A 2022 poll reports as much as 29 percent of shoppers visit physical locations less than they did before the pandemic. While experiential shopping isn’t a new phenomenon, the King of Prussia Mall and others across the Philadelphia area are investing big money into the experience.

“This is more about what today’s shopper is craving,” said Paige Jaffe, Founder of consulting firm Square Retail Consultants. “They’re craving a meaningful interaction and that memorable moment.”

Next year, the Netflix House will open one of its two locations in KOP, offering immersive activities associated with the streamer giant’s programming. The second will be in Dallas, Texas.

KOP will also soon offer Camp, a family-friendly interactive experience based on children’s programming.

Sur la Table is a kitchenware retail space that already offers experiences. Shoppers can sign up for group cooking classes hosted throughout the month.

Though King of Prussia hasn’t suffered the same struggles as other, smaller malls, the addition of more immersive experiences is expected to draw shoppers so that all retailers will benefit.

Read more about the King of Prussia Mall and its move toward experienced-based attractions at the Philadelphia Business Journal.

_____