Little Words Project has a new shop at the King of Prussia Mall as it works to spread kindness one word at a time, reports Aunyea Lachelle for NBC 10.

Founder and CEO Adrianna Carrig said she founded the Little Words Project at age 23 and created its custom friendship bracelets out of her own quest for a kinder world.

“I have grown up my entire life dealing with negativity and bullying,” Carrig said.

Swifties are familiar with Carrig’s bracelets, since it was a Little Words Project friendship bracelet that was gifted to Taylor Swift Sept. 12 at the MTV VMAs.

The Little Words Project began as an e-commerce store until her first shop opened in 2021 in Manhattan. Today, she has 13 stores, including the new one in King of Prussia.

“It lets the customer feel like they are a part of our community. They sit down, they make a bracelet with us. It’s become such a great part of our story.”

Those who want to make their own bracelet in the store can get a second one for free that is donated to Children’s Hospital of Philadelphia, she said.

Find out more about this unique and positive store at NBC 10.