Conshohocken-based David’s Bridal has expanded its offerings through a new partnership with 1-800-Flowers.com, writes Dan Berthiaume for the Chain Store Age.

The bridal and special occasion dress retailer has entered a collaboration with an e-commerce subsidiary of 1-800-Flowers.com, PersonalizationMall.com. David’s Bridal has combined its offerings with over 40,000 customizable items and exclusive designs from the e-commerce provider of personalized products for special occasions.

New products include monogrammed pajamas for the bride and bridesmaids, embroidered hats for a bachelorette party, and custom gifts for the newlyweds.

David’s Bridal customers can use the bridal retailer’s e-commerce site, stores, and social media platforms to gain access to PersonalizationMall.com.

“The bride’s special day, and the festivities leading up to it, is all about her and her experience should be personalized to reflect that,” said Kelly Cook, president, brand, technology, and finance at David’s Bridal.

“We are obsessed with going the extra mile for her. It was a no-brainer to team up with PersonalizationMall.com, giving our brides easy access to adding personal touches to bachelorettes, big days, and beyond.”

David’s Bridal’s previous partnerships include Something Borrowed Blooms and The Bouqs Company Weddings.

Read more about David’s Bridal in the Chain Store Age.