Wall Street Journal: Co-Founder of Ardmore-Based American Trench Offers Funky Fashion Advice

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clothes on rack
Image via American Trench, Facebook.
Jacob Hurwitz, co-founder of Ardmore's American Trench, offers advice on how to wear growingly more popular wide pants without looking dowdy.

Ardmore-based American Trench is currently in the midst of a generational battle over what has turned into a surprisingly sensitive issue: mens’ pants width, writes Ashley Ogawa Clarke for The Wall Street Journal

While the Gen X guys are proponents of slim cuts, their Gen Y colleagues are championing baggy designs. 

The 20-something employees “view slim pants as a mass delusion of bad taste,” said Jacob Hurwitz, American Trench’s 45-year-old co-founder. 

While he initially resisted wearing capacious pants, Hurwitz was pushed into trying them by his younger employees’ jibes. 

Now a convert, he found that certain styles are comfy and polished and offered several tips to those who would like to try this style without looking dowdy. 

Hurwitz said that not all wide pants are made in the same proportions. A high and slight below-knee taper looks good on lots of men, he said, as it creates a longer leg line than is achieved with a dead-straight cut. 

He also noted that once you change your pants style, the rest of your outfit will also require some tweaks. For example, tops should end at the waist or extend below the knees. 

Read more about American Trench and the pants width discussion in The Wall Street Journal

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