The Conshohocken-based major furniture retailer IKEA continues to show it has a winning formula when it comes to selling furniture.

But what exactly is that formula?

In a video report called “The ‘IKEA Effect:’ Behind the Company’s Business Model, The Wall Street Journal explains how the purposeful design of story layouts and its products have all contributed to its success.

Ever wonder how easy it is easy to wander through an IKEA store for hours, moving room from room dreaming about what you want your home to look like?

That was on purpose.

From designing products from the price tag backward to making shipping more economical with flat packing, IKEA strives to serve customers of all income points, from a college student to a prosperous CEO.

Read more about IKEA’s winning formula as explained by The Wall Street Journal on YouTube.

View the full Wall Street Journal Report here.