IKEA, the Swedish home furnishings maker and retailer based in Conshohocken, is using its smaller store concept to reach further into the greater Washington D.C. market, writes Thomas Lester for Home Textiles Today.
IKEA recently opened a Plan and Order Point in the Pentagon Centre shopping center in Arlington, Virginia. The store will not only provide inspiration and ideas for the home, but customers can also get one-on-one consultation services.
Once they order what they need, the products can be shipped to the customer’s home or to another pick-up point.
“The all-new IKEA Arlington Plan and Order Point will allow customers to meet with professional consultants who can help them optimize their living and working spaces,” said Raquel Ely, market manager, IKEA U.S.
“With full-service delivery, this is a new, intimate experience that’s uniquely IKEA. It’s where design expertise meets convenience. We are thrilled to be opening the first IKEA Plan and Order Point in our area, continuing to create customer meeting points that are more accessible and convenient to the many people in the DMV market while offering sustainable and affordable home furnishings solutions.”
The retailer also has large-format stores in Woodbridge, Virginia, and College Park, Maryland.
Read more about IKEA’s expansion plans in Home Textiles Today.
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More on the small store experience.
