Creamery Tire Inc. in Skippack is a second-generation family-owned tire dealer that has grown by leaps and bounds in its 35 years of business, writes Joy Kopcha for Modern Tire Dealer.
The business now has four stores: Creamery, Chalfont, East Norriton, and Phoenixville. However, the Phoenixville store is currently closed because of a staffing shortage.
The owners have turned to technology to fill in the gaps, but owner Jim Shainline said it’s clear that the technology won’t be completely replacing the need for skilled technicians.
“There’s always a need for tire techs. That’s our main thing —getting people to actually change tires. That’s all that we do is tires. I don’t do any mechanical work or anything like that. It’s hard to find people who want to bust tires all day. We’re always looking for that,” Shainline said.
Shainline chose to add RoboTire, an automated tire installation machine, so they could keep up the workload with less people.
“If I can have one guy run a full bay and do tires where I normally would need two to three guys, that helps with my labor shortage a lot,” he added.
While he doesn’t plan to use the machine in every bay, Shainline said the combination of man and machine power is making a positive difference.
Read more about Creamery Tires in Modern Tire Dealer.
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