Now that the company has been sold, David’s Bridal is planning on moving its headquarters away from Conshohocken, but plans on staying in the region, writes Ariana Perez-Castells for The Philadelphia Inquirer.

The wedding dress retailer that had filed for bankruptcy in April, recently completed its sale to CION Investment Corp. The sale means that David’s Bridal will be able to keep 195 stores open.

CEO of David’s Bridal, Jim Marcum talked to The Philadelphia Inquirer about how the company ended up in such dire financial straits and what the new plans are for the company’s headquarters.

“We’re still navigating the impacts of COVID. In the beginning when COVID first hit, David’s Bridal went dark in all stores. Venues were restricted or venues actually could not hold weddings of any size. You had a significant amount of events get deferred from 2020 to 2021 to 2022, which really put a strain on the capacity of the system, of venue availability,” he said.

“Just the impact of COVID, the cocooning, the lack of dating, and everything like that, kind of created a trough in the engagement business, which is the leading indicator to the dress business.”

On moving headquarters, he said, “We’ve had a long history in Conshohocken. We do have our corporate office facility on the market for sale. We are going to remain local. There’s so many communities that are very close by that I think are actionable communities, so we’re looking for the best location for our employees.”

Read more about the company’s future plans in The Philadelphia Inquirer.

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