VFTCB Provides County Tourism Update; ‘Travel Forward’ Theme Underscores Organization on the Move

travel forward lunch
Image via VFTCB.
VFTCB President and CEO Mike Bowman and friend, Monty the Fox.
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Valley Forge Tourism & Convention Board (VFTCB) leaders and staff warmly welcomed tourism-related representatives from across Montgomery County to its May 8 annual luncheon.

The event — using the tagline Travel Forward — looked not only back over the past 12 months of tourism marketing efforts but also forward to a successful and engaging spring-summer travel season.


The VFTCB assembly was at Commonwealth National Golf Club, Horsham, where news announcements covered:

Economic Impact

Mike Bowman, VFTCB President and CEO, commented, “Here in Montco, we’re beyond proud to see how tourism continues to move forward.

“This industry remains a huge positive economic driver in Montgomery County. In 2022, we’re estimating that hospitality contributed more than $1.5 billion, and more than 25,000 jobs. And, we’re forecasting that by the end of this year, we’ll exceed 2019 levels for tourism spend.”


Among the initiatives contributing to that overall success is Valley Forge Sports, the organization’s brand for bringing competitions from across the U.S. here.

The Valley Forge Sports team has queued up what is projected to be a record summer of activity, including:

  • U.S. Youth Soccer, which will generate more than 5,000 room nights (nearly $5 million in economic impact), the largest single sporting event in Montgomery County has ever seen.
  • The soccer contribution joins other USA-organized events to produce 12,500 room nights (40,000 room nights in total) this summer. That volume will pump more than $10 million in economic impact onto the balance sheets of area sports-tourism-related businesses.

Marketing for Summer 2023

The VFTCB staff also gave attendees a sneak peek at its summer video media campaign.

The marketing message here is that Montgomery County is a worthy destination for travelers up and down the East Coast (and beyond) seeking family-friendly itineraries.

The campaign is being data driven, using consumer research statistics to ensure the video content reaches the most likely visitors apt to choose this corner of the state for a summer vacation.

On the Lighter Side

The luncheon wasn’t all Travel Forward business; the VFTCB enabled guests to engage with several unique experiences:


Video look at Washington Memorial Chapel, site of a free, outdoor theatrical presentation this summer.

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