A traditional Crumbl Cookies visit each week has built greater camaraderie among women’s basketball teammates at St. Joseph’s University. Aaron Tully reported the not-so-half-baked idea to unite for routine team snacks in The Philadelphia Inquirer.

All teammates are invited for the weekly trips to try different flavors of cookies. The tradition started about a year ago.

“That was when things started getting great for us,” said sophomore forward Talya Brugler. “So maybe it’s the cookies.”

At that time, the team’s play started to make it emerge as a contender in a competitive Atlantic 10 Conference. The Hawks managed to win four of their last six games and made a surprise run to the A-10 semifinals.

Graduate guard Katie Jekot and senior forward Jaden Walker first invited their teammates to their off-campus housing mid-last season to hang out and build camaraderie that would hopefully translate on game day.

“I think it builds a true, authentic relationship on the court,” said Jekot.

Whether it is the cookies or something else, the approach has worked. The team now has two among the A-10′s top 10 scorers and is continuing its hot streak in the new season.

Read more about the team and its Crumbl Cookies good-luck charm in The Philadelphia Inquirer.

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The SJU Hawks/Villanova Wildcats rivalry can correlate to the Crumbl Cookies/Insomnia match-up.