A Bucks County manufacturer will be launching a toy line in one of the country’s biggest retail chains.

WeVeel, located at 20 North Pennsylvania Avenue in Morrisville, will be launching The Influencer Initiative, a product design collective with today’s top social media influencers. The line will be launching a Walmart exclusive product line Apr. 10 across North America.

The Influencer Initiative is a product line that creates innovative toys and gives back to communities. The first Influencer Initiative collection collaborators are creators Boss Baby Brody and Along Came Abby, each with over 660K and 420K Instagram followers, respectively, and each amassing well over 4 million TikTok followers.

“We are so excited to share these innovative and mindful formats with Walmart shoppers,” says Valerie Marderosian, the CEO of WeVeel. “The product line was designed to focus on gross and fine motor skill building, self-empowerment, and screen free play, but at an approachable and affordable price point with parents in mind.”

The Influencer Initiative launch collection at Walmart has 33 various play sets and activity kits retailing between $4–$8 for children between three and eight years old.

Learn more about the line at WeVeel.

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