Firstrust Bank Chairman Richard Green Leveraged Eagles’ Super Bowl Loss into Brand Wins
Super Bowl LVII, a fan disappointment, had a better outcome for the Firstrust Bank brand and chairman Richard Green. Jeff Blumenthal explained in the Philadelphia Business Journal.
Green, whose Conshohocken institution is the team’s official bank, noted an organizational uplift after the NFC Championship win.
“All of our staff and our customers are much more engaged,” Green said. “That enthusiasm translates to our clients.”
Evidencing the excitement was a groundswell of requests for tickets from the bank. Green and his staff took a measured approach in granting them.
His comment to those he wasn’t able to accommodate seems prescient now: “We hope to get back [to the Super Bowl] again, so if we miss someone this time, we’ll get them the next time.”
Green himself is more than a casual Eagles fan; in 1985, when owner Leonard Tose sold the team, Green was part of a group bid. Noman Braman ended up swooping in and paying a $25-million price tag to score ownership.
Since 1994, however Green has been a minority owner in the team.
More on Firstrust and Super Bowl LVII is at the Philadelphia Business Journal.
The Firstrust arrangement with the Philadelphia Eagles enables its in-market ads to resonate.
Stay Connected, Stay Informed
Subscribe for great stories in your community!
"*" indicates required fields