Jake Brown, 25, grew up in Ambler. But each summer, he immersed himself in the beachy life of Ocean City, N.J. He’s now there full time, running his own clothing brand, WoodLuck. Maddie Vitale proved to be a good fit in presenting his story in OCNJ Daily.

Brown, a 2019 Bloomsburg University business management grad, launched WoodLuck as a junior.

He designed stuff he and his friends would wear: comfortable shirts, hoodies, pants, shorts, and hats that reflected the Jersey Shore’s easygoing, cool environment, especially in their colors.

In growing the enterprise as a business, he needed a name.

“[WoodLuck] came to life when one roommate said to the other on their way back to school, ‘I hope we don’t crash,’” Brown explained online. “Creating an urge to find something to knock on [and] realizing there was no real wood paneling in the [car we were in], we pulled over on the highway and found a tree to knock on.”

Rapping on the wood, he believed, would bring luck both personally and professionally.

To the latter point, as WoodLuck demonstrates, he was correct.

The business model continues its online transaction, a tactic that helped Brown navigate the pandemic. But the venue was expanded to a physical storefront this summer at 12th Street and the Boardwalk, Ocean City, N.J.

The OCNJ Daily story contains more details on WoodLuck.

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This online ad for WoodLuck apparel has a distinct Ocean City, N.J., vibe, but the brand’s founder is from Ambler.