While most luxury wristwatches do not differ much in size, their prices can vary widely, writes Jacob Gallagher for The Wall Street Journal.
For instance, while a stainless steel Rolex Submariner costs $8,950, a pink-gold Roger Dubuis Excalibur currently has a hefty price tag of $90,000.
There are many factors that go into determining the price of a watch.
For example, mechanical watches are drastically more expensive than their battery-powered counterparts, owing to the time it takes to make them.
A single watch is made from thousands of small, individual parts, and crafting those minute components and assembling them into a functional watch takes an extraordinary number of hours, says George Mayer, Director of Sales and Watch Buying, at Govberg Jewelers in Bala Cynwyd.
During a visit to the Geneva factory of Vacheron Constantin — whose watches usually have five-digit price tags— Mayer met an employee who specialized in making the tiny screws that go inside a watch. It took that worker a full day to finish 1.5 screws, said Mayer.
Other pricing factors include materials, marketing, and branding, among many other things.
Read more about Govberg Jewelers at The Wall Street Journal.
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