Keeping Tabs on 2021 LinkedIn Innovations: Part 2

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Girl in front of her laptop

Booyah! Winner winner chicken dinner with a LinkedIn dessert! Here are some more sweet 2021 LinkedIn innovations for business owners and individuals.

LinkedIn Learning Hub

In 2015, LinkedIn purchased Lynda.com to boost its commitment to education, professional development, and intelligent skill-building. Making an investment in professional development for employees will yield better business results.

Now in beta mode, LinkedIn is rolling out Learning Hub as a premium service for businesses, and it is free until July 2022 for Learning Pro users. Upskilling and reskilling are essential today for companies, and this Learning Hub platform can also provide you with data and insights.

For the latest on the United States Workforce, read this October 2021 report from LinkedIn. It includes hiring and migration trends and industry data in major metropolitan areas, including my turf in Philadelphia.

Write articles on your company page

If you have set up your own company page as the super admin or have an assigned content admin, the author can write and publish an article from your company page. Here is a step-by-step below to accomplish that. Here is what my first company page article posting looks like!

  1. From your company page under start a post, click on write an article
  2. Add a cover image that is 2000 x 600 pixels and add the credit or caption, as appropriate
  3. Type your headline (review this blog for headline tips)
  4. Copy and paste your article from a Google or Word doc, as it probably has already been “reviewed” for grammar, spelling, and punctuation (and the use of Grammarly is good too!)
  5. Just like on your personal LinkedIn page, you can embed images, links, slides, snippets, or videos in the article
  6. Add some hashtags and then publish
  7. If you want to share your article with your personal network, then you can do so by clicking on the share button

Audio Feature for Creators (Clubhouse-style)

LinkedIn announced that it would be testing a Clubhouse-like audio app, currently in test mode, to support creators on the platform. They have invested $25M for a Creator Accelerator Program to add more value by bolstering professional development opportunities for its users. For more details, read the TechCrunch article linked above. 

Paid Ticketed Events

As another golden opportunity for creators, LinkedIn is now testing paid events, after over 21M people attended a LinkedIn event in 2020, as noted by TechCrunch (article linked above).

People have been connecting online to start and build relationships with individuals not meeting in person, and so many working from home due to the Pandemic. They have been attending virtual events and conferences, so this is a natural progression. For other updates on LinkedIn Live and Events, read the recent updates on LinkedIn’s FAQs.

More Features

Some other features that rolled out in 2021 are listed in Are You Keeping Tabs on New LinkedIn Innovations? The featured updates in that article include Instant Video Meetings, Creator Mode, Cover Story, and the Featured Section was released a year ago but is important to use.

More features rolled out in 2021 are listed in the blog, Are You Keeping Tabs on 2021 LinkedIn Innovations Part 1. The updates in that article include Dark and Light Mode, Workplace Choices, Increase of Character Limits on Posts, Personal Demographic Data Collection, and Deceased LinkedIn Member.

Correction for the link from a previous article on Win with Keywords on Your Resume & LinkedIn Profile? Read it here.

To register for the events below, visit the events page on the #GreatCareersPHL website and follow that hashtag too!

  • 10/15 Fri – Interviewing Techniques
  • 10/15 Fri – Job Seeker Power Hour: Making a Career Pivot Part 4 on Clubhouse
  • 10/16 Sat – LinkedIn Part 1 of 3
  • 10/16 Sat – Jump Start Your Job Search
  • 10/18 Mon – Career Success Group
  • 10/19 Tues – Becoming Competitive for a Federal Career
  • 10/19 Tues – Business Executives Networking Group (BENG)
  • 10/20 Wed – PowerThinking: Rejuvenating Your Amazing Mind Resilience Building Call
  • 10/20 Wed – Are you wired to be a W-2 employee or 1099 or both? at BENG
  • 10/20 Wed – Business Executives Networking Group (BENG)
  • 10/21 Thurs – Using Fundraising Methods to Find Your Next Job
  • 10/21 Thurs – Resume Writers Share Tips on Writing Your COVID Resume on Clubhouse
  • 10/21 Thurs – Comedy Author Panel
  • 10/22 Fri – Interviewing Techniques
  • 10/22 Fri – Job Seeker Power Hour: LIVE LinkedIn Profile Reviews on Clubhouse
  • 10/25 Mon – Killer Interviews That Get the Job Offer
  • 10/25 Mon – The Hidden Job Market
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