Less than seven months after Conshohocken-based David’s Bridal launched its Diamond Loyalty Program, the industry’s first-of-its-kind initiative has reached more than half a million members.

The nation’s leading bridal and special occasion retailer launched the reward-based program in December 2020. By July, it had reached the milestone of signing up over 500,000 members.

Diamond is a fully digital points-based program that is designed around a bride’s event.

This was designed to help alleviate the stress associated with planning a wedding. It rewards the bride with free gifts and discounts – such as $20 off all of the bridesmaid dresses – at every level and engages with her friends and family in a new way.

The bride and the groom also have the chance to win a free honeymoon.

“We have spent significant time over the past year dreaming up ways to better serve our bride as she plans and prepares for her big day,” said Jim Marcum, Chief Executive Officer of David’s Bridal. “When we launched Diamond, our goal was to give her and her bridal party value she can’t find anywhere else, whether she is looking for additional ways to save, access to partners, or is coveting a one-of-a-kind getaway.“