How to Write Good Headlines for LinkedIn Articles

Lynne Williams
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Writing a good headline for a LinkedIn article also applies to writing a good headline for a blog, catchy event title, or email. Several resources are below.

Writing a good headline for a LinkedIn article also applies to writing a good headline for a blog, catchy event title, or email. Several resources are below.

If you are a recent reader of my content, you might have missed the article How and Why LinkedIn Publishing. In that article, I mentioned Coschedule Headline Analyzer.

You can think of the analyzer as a traffic light. You want to stop with red, proceed with caution with yellow, and go with green.

When writing the title for this article, I got a 72. Anything over 70 is green.

Below are some other titles I tried for this article and the scores I received.

56 – Write Good Headlines for LinkedIn Articles

59 – Five Things to Know About Headlines

61 – How to Write Good Headlines

69 – 5 Things to Know to Write Headlines for LinkedIn Articles

The headline analyzer examines the word balance for common words, uncommon words, emotional words, and power words.

It also analyzes the word count, character count, type, reading grade level, sentiment, clarity, and skimmability.

When I start headlines with “How to,” I have found that I get a higher score. Why? People want to learn.

However, if you are going to use Coschedule Headline Analyzer, you will also be subscribing to an email list, but it is not such a bad thing for the value received.

Here are more resources you can use.

Advanced Marketing Institute Headline Analyzer

Sharethrough Headline Analyzer

Blog About by Impact

Capitalize My Title

Portent’s Content Idea Generator

Answer the Public

How to Write Headlines That Drive Traffic, Shares, And Search Results

The Persuasion Revolution

Many more resources listed on Google

Don’t forget to analyze your own LinkedIn headline, which can be up to 220 characters. I used the Sharethrough Headline Analyzer noted above and got the following results:

68 Average

51 Engagement

82 Impression Score

There is always room for improvement!

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