When the pandemic forced the majority of restaurants to pivot to takeout, many upscale establishments ran into the challenge of finding the right packaging for their food that would ensure that their customers get as similar an experience when eating it at home as they would in the restaurant, writes Annie Gasparro for The Wall Street Journal.
And while making sure that the food reaches the customer looking and tasting the same, restaurants also had to find ways to mitigate the added costs as well as dealing with a widespread packaging shortage.
Philadelphia-based Starr Restaurants Group has been obsessively sourcing its packaging, according to Randi Sirkin, vice president of Starr Restaurants’ creative services.
One of the group’s restaurants, Barclay Prime in Philadelphia, makes and sells a $100-plus cheesesteak. So one of the main goals when looking for a suitable takeout packaging to complement this legendary dish was to ensure that the famous meal arrives at people’s homes looking like $100.
“We bought a gold box with gold wrap and gold paper shred,” said Sirkin. “It felt luxurious.”
Read more about Barclay Prime at The Wall Street Journal by clicking here.
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