The movie theater opened with a showing of the cult classic Beetlejuice on July 23.
According to entertainment company Kilburn Live, pop-up cinemas are “designed to go into places where drive-ins wouldn’t otherwise normally exist.”
The new addition at the Expo Center is located at the Fairgrounds – in the area where Cirque du Soleil performed last year – and can accommodate 233 cars, according to a spokesperson for Valley Forge Tourism and Convention Board.
People are being encouraged to practice social distancing and to not leave their vehicles during projections.
Tickets for the “Pop-Up Cinema” are sold by each car of people no matter and cost $25 for a car that has to hold no more than six people.
The latest drive-in theater is one of many that have been popping up around the country as this nearly bygone form of summer entertainment continues to make a comeback due to the coronavirus pandemic.
Read more about Greater Philadelphia Expo Center at the Philadelphia Inquirer by clicking here.
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