VFTCB Ready to Help Montco’s Tourism Industry Bounce Back with Hotel Initiatives, Strategic Marketing Campaign

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The Valley Forge Tourism & Convention Board is readying hotel initiatives and a strategic marketing campaign to help the local tourism industry bounce back. (Image via Montgomery County Planning Commission.

The Valley Forge Tourism & Convention Board is ready to set in motion hotel initiatives and a strategic marketing campaign to help the Montgomery County tourism industry – which normally contributes around $1.65 billion in positive economic impact – bounce back after the coronavirus pandemic.

Montgomery County has been among the first and hardest-hit areas in the state by the COVID-19 situation.

But as Southeastern Pennsylvania moves into the green phase of reopening, the county’s hotels, restaurants, and attractions are all ready to offer various safe experiences for residents and visitors.

In the campaign, the VFTCB plans to focus on health and safety with a strong emphasis on educating its membership base and visitors on social distancing, reminders to wear masks if and when required, along with sanitation station information.

The campaign will begin targeting the region through digital and social media in July.

“We are going to lead the region because we’ve got the most aggressive team with strong, unique sales initiatives,” said Mike Bowman, President & CEO of the VFTCB. “We’re ready to fight for the tourism industry in Montgomery County, and to support our small businesses, and we are not giving up.”

Valley Forge Tourism & Convention Board Recovery Plan on Scribd

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