The “422 My Way” initiative is promoting alternative travel methods in the hopes of addressing the worsening traffic conditions on the 422 corridor, writes Justin Heinze for the Phoenixville Patch.

The Greater Valley Forge Transportation Management Association wants to improve this situation through outreach and education on vanpooling, carpooling, public transit, and biking.

Currently, the 422 sees over 100,000 vehicles a day. This is only going to worsen as places like King of Prussia, Malvern, and Phoenixville continue to rapidly develop and alternatives such as passenger rail are still years away even in the best-case scenario.

To help alleviate the issue, the nonprofit is offering prizes to 422MyWay.com visitors who take an online pledge to find an alternative to driving alone.

“GVF wants to give people back their time, show them ways to save money through our engaging public information campaign and have some fun along the way through fun giveaway prizes,” said the organization.

The initiative was officially launched last week at the Philadelphia Expo Center at Oaks, with several local state representatives and Montgomery County Commissioner Ken Lawrence speaking at the event.

Read more about the “422 My Way” initiative at the Phoenixville Patch by clicking here.

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