Montgomery County district attorney Kevin R. Steele has filed suit against Juul Labs in Norristown last week, accusing the vaping giant of targeting minors and turning an entire generation ”into addicts, constantly craving a hit of nicotine,” writes Sam Wood for The Philadelphia Inquirer.
Two local retailers, Guru KOP of King of Prussia and Market 24 of Norristown, were also named as defendants in the lawsuit for allegedly selling Juul products to minors.
According to the complaint, the three defendants violated the Pennsylvania consumer protection statute by targeting “residents in particular minors, who have become the innocent victims of e-cigarette manufacturers, marketers and retailers, both online and in-store.”
Montgomery County is leading the way in the Keystone State as the first local government to sue the vape manufacturer that controls around 75 percent of the e-cigarette market.
“This lawsuit is necessary to protect the health and well-being of Montgomery County residents, most importantly, impressionable and vulnerable minors who have been targeted by Juul, turning them into nicotine addicts and keep them coming back for the company’s own monetary gain,” said Steele.
Read more about the lawsuit at The Philadelphia Inquirer by clicking here.