Successful Conshohocken company Exit4design begins as a side business
In a recent survey of 2,000 adults from customer marketing firm Vistaprint, more than a quarter of the participants supplement wages from their full-time job with a side business, writes Gene Marks for The Philadelphia Inquirer.
These side businesses can be pretty lucrative. Fourteen percent of the study’s participants bring in more than $22,000 a year. The average earnings from the side businesses is about $15,000.
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“Our study identified that beauty, health, and wellness is the most popular category for side hustles,” said Erin Shea, Vistaprint’s North America market director. “Other top categories included art, music, and entertainment, retail and sales, and finance. Many of the jobs in these top side hustle categories can be carried out at home, which may explain their popularity.”
Most of the survey respondents start a side business for the obvious reason, extra cash. However, 37% of the respondents said they started a side business to pursue a personal passion. 41% said they started a business to spend more time doing what the love. Some have done so well in their secondary businesses, they were able to quit their day jobs.
Stephanie Harvey’s Conshohocken-based company, Exit343design, was a side business at first. “But her products – a variety of custom-designed greeting cards, booze bags and can coolies – soon expanded to the point where Harvey found herself quitting her full-time job to become a full-time entrepreneur,” writes Marks.
“When I first started selling my artwork, I didn’t realize that what I was doing was or could be a business,” she says. “As time [a couple of years] wore on and I honed my craft, it became apparent that it could be a legitimate career option and I began to put more weight behind it.”
Respondents to the survey agreed that when starting a successful side business, it’s important to prioritize bringing in money. For many, it’s all about balance and making the most productive user of their time.
“In the end, however, a side-hustle is all about doing something you really enjoy. It could be artistic or creative or merely an activity that’s relaxing and a pleasant distraction from your day job. But just remember: It doesn’t always have to be small,” writes Marks.
To read the complete article go to philly.com
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