Gillian Harper became an an online florist after watching Jerry Seinfeld on “The Tonight Show”

Speaking to Jay Leno, Jerry jokes that a man should be able to walk into a flower store, tell the clerk why his girlfriend is angry with him, and walk out with the appropriate bouquet.

Once the idea took hold, Harper partnered with Hadi Irvani, Kenan Hill and Tony Prescott to create Real Men Buy Flowers, which simplifies online purchasing by limiting the number of decisions required, writes Madison Hogan at bizjournals.com.

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The website designates bouquets for occasions including “anniversary,” “birthday,” “I’m sorry,” “just because,” and “any woman, any occasion,” as well as special options for Valentine’s Day and Mother’s Day.

“We discovered that women wanted their gift flowers for major life occasions (birthday, Valentine’s, anniversary, Mother’s Day, etc),” Harper said. “But also, 92 percent of women say the best reason to receive flowers is ‘just because.’ So we created the ultimate subscription.”

To read the complete story, click here.

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