J.C. Penney stocks up on baby merchadise

Retailer J.C. Penney has anounced it will offer a line of baby merchanise to fill the void left by the closing of Babies R Us. (Photo courtesy of J.C. Penney.)

In a move that aims to fill the hole left in the retail market when Babies R Us shuttered, J.C. Penney will soon carry a line of baby products in house at 500 stores.

The retailer announced Thursday that products it previously carried online will appear in stores beginning Aug. 30, write Sari Lesk and Alison Burdo  at bizjournals.com.

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Those products include cribs, high chairs, strollers and car seats, the company said.

Other baby merchandise will include bottles, pacifiers, diaper bags, bouncer seats and activity centers.

“We are seizing this opportunity to pursue available market share and aggressively go after the baby customer with these new shops,” James Starke, senior vice president and head of merchandising for J.C. Penney, said in a statement. “We’ve strategically chosen these 500 JCPenney locations because the majority of the stores are near a specialty baby retailer that has recently closed its doors.”

J.C. Penney still has at least half a dozen stores operating in Greater Philadelphia, including in Langhorne, Pa. at the Oxford Valley Mall and North Wales, Pa. at the Montgomery Mall, as well as in Deptford, Cherry Hill and Mays Landing in New Jersey, and Newark and Wilmington in Delaware. Each of those stores will have the new baby shop.

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