Amazon offering new Whole Foods discounts for Prime shoppers
Amazon is offering Prime members an additional 10 percent discount at Whole Foods Markets, part of a broadening plan to use discounts to increase shoppers.
Amazon said Wednesday that it was launching the discount at Florida Whole Foods stores and plans to expand the discount to all Whole Foods stories in the country this summer, writes Greg Lamm in the Puget Sound Business Journal.
The e-commerce giant said it also is offering weekly discounts on best-selling items, with this week’s big deals on items such as halibut steaks and organic strawberries.
“This new Prime benefit at Whole Foods Market is a perfect pairing of healthy and delicious food at even more affordable prices,” said Cem Sibay, Vice President, Amazon Prime. “Our vision is that every day Prime makes your life better, easier and more fun, and shopping at Whole Foods Market with exclusive deals and savings is all of this and more.”
Amazon founder and CEO Jeff Bezos recently said the company has surpassed 100 million Prime members globally. Amazon has seen a rapid increase in revenue from Prime subscriptions. Amazon recently increased its Prime membership price by 20 percent, to $119 a year.
“We’re thrilled for Whole Foods Market to be part of the Prime experience,” said John Mackey, co-founder and CEO of Whole Foods Market. “By offering greater discounts on sale items, and exclusive deals like $10 off a pound for sustainably-sourced, wild-caught halibut, launching savings for Prime members is an amazing opportunity to bring our industry-leading quality standards and delicious food to more customers at a better price.”
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