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He’s Dan Simons, a hospitality consultant and co-owner of Farmers Restaurant Group, which (is opening) its sixth Founding Farmers restaurant at King of Prussia Town Center. It marks the group’s first foray outside its home base, the Maryland-D.C. market.
The five existing restaurants – three in D.C. (Farmers & Distillers; Founding Farmers; and Farmers Fishers Bakers); Founding Farmers MoCo in Montgomery County, Md.; and Founding Farmers in Tysons Corner, Va. — each generate $9.5 million to $17 million a year in revenue, Simons said.
But the business model is unusual: Simons and longtime partner Michael Vucurevich answer to the group supplying ingredients to their restaurants. Founding Farmers is backed by farmers and farm groups.
Its investors include the North Dakota, South Dakota, Montana, Wisconsin, and Minnesota farmers unions, as well as the 200,000-member National Farmers Union.
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