Life Time’s Owner Discusses Company Name Change and Shopping Mall Locations

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Life Time owner Bahram Akradi discusses dropping fitness from the company’s name and the pros and cons of opening locations in shopping malls. (Image via Star Tribune)

Life Time, which already has fitness centers in Fort Washington and King of Prussia and another planned for Ardmore next year, is looking to expand into overall healthy living, writes John Ewoldt for Philly.com.

King of Prussia’s Life Time Fitness location includes a 63,000 square foot swimming pool area.(Image and caption via Philly.com)

The company was started 25 years ago by Bahram Akradi. After opening 127 fitness centers across the U.S. and Canada, Akradi has decided to focus more on exploring the healthy lifestyle village idea.

To reflect this change, Life Time Fitness has now dropped the word fitness from its name.

“We always focused on building a company that’s a healthy way of life for the family and the planet,” said Akradi in an interview with Philly.com. “The company is so much more than fitness. Life Time is more broadly descriptive of medical, sports, and an athletic country club.”

But he feels that even with the changes, his work is nowhere near done.

“We’re just scratching the surface of building a whole healthy way of life with medicine, exercise, and emotional-mental-physical health. The magic is in delivering all of them at a high level. We’re offering detailed, integrated instruction about how to exercise and eat. It’s not being done elsewhere.“

Read Akradi’s entire interview at Philly.com by clicking here.

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