has joined the throng of clothing retailers opening up in King of Prussia Mall, writes Alison Burdo for Philadelphia Business Journal.

The new store is South Moon’s fourth location in the Greater Philadelphia area, joining its outlets in Center City, Wayne, and Marlton.

The King of Prussia store, however, will be a little different, as in addition to offering its usual women’s collections it will also include a men’s summer shop.

King of Prussia Mall is one of the few malls in the country that is still holding strong in the face of declining sales due to the growing popularity of e-commerce.

However, while the mall has seen some popular retailers shut up shop, it has quickly managed to fill the vacancies with new additions such as Yard House, Outback Steakhouse and Bluestone Lane.

South Moon’s CEO, Michael Smith, expressed his excitement over the opening of the company’s 3,200-square-foot space just across from Nordstrom.

“The mix of retail is unparalleled and we are looking forward to delivering our unique customer service experience and hand-picked, ever evolving assortment of clothing, swimwear, and accessories to King of Prussia,” he said.

Read more about the South Moon Under at Philadelphia Business Journal by clicking here.