Between the Penn Relays and the NFL Draft, an estimated 300,000 sports fans will rush into the area for the weekend of April 27-30.

The Valley Forge Tourism & Convention Board whipped out a playbook of strategic marketing and sales efforts to get them to consider a stay in Montgomery County.

The VFTCB cited a value proposition to staying here, flanked by a dedicated staff, proximity to the city, and convenient public transit access.

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According to calculations from the Destination Marketing Association International (DMAI), a Washington D.C. resource for tourism organizations worldwide, the efforts are moving the local tourism ball forward.

Athletes and families attending the Penn Relays, are occupying six in-county hotels: two in Plymouth Meeting, two in King of Prussia, one in Willow Grove, and one in Fort Washington.

The estimated economic impact is $1.47 million, according to DMAI analytics.

NFL Draft data are tougher to calculate, as many rabid football fans have not yet solidified their plans. Early next week, as draft-goers make their last-minute plans to attend, hotels in Montgomery County should see a lift.

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