High-Profile Sports Weekend to Spark Huge Economic Impact in Montco

This Weekend’s Penn Relays and the NFL Draft are sure to bring thousands of sports fans to the area, many of whom will hopefully stay in Montco.

Between the Penn Relays and the NFL Draft, an estimated 300,000 sports fans will rush into the area for the weekend of April 27-30.

The Valley Forge Tourism & Convention Board whipped out a playbook of strategic marketing and sales efforts to get them to consider a stay in Montgomery County.

The VFTCB cited a value proposition to staying here, flanked by a dedicated staff, proximity to the city, and convenient public transit access.

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According to calculations from the Destination Marketing Association International (DMAI), a Washington D.C. resource for tourism organizations worldwide, the efforts are moving the local tourism ball forward.

Athletes and families attending the Penn Relays, are occupying six in-county hotels: two in Plymouth Meeting, two in King of Prussia, one in Willow Grove, and one in Fort Washington.

The estimated economic impact is $1.47 million, according to DMAI analytics.

NFL Draft data are tougher to calculate, as many rabid football fans have not yet solidified their plans. Early next week, as draft-goers make their last-minute plans to attend, hotels in Montgomery County should see a lift.

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