Three decades after opening its first location, Conshohocken’s Saladworks will finally have a unified brand image by the end of the year, thanks to carefully coordinated upgrades at all of its franchises, writes Kenneth Hilario for Philadelphia Business Journal.
The upgrades will bring the franchises in line with the company’s new image and growth strategy. These aim to boost employee pride, bring in new customers, and energize current and loyal customers.
To stay relevant in the continuously changing dining landscape, the company underwent several drastic changes two years ago, including a menu refresh and a re-envisioning of its restaurants. This came with a new logo and redesign which is now the blueprint for its outlets.
The implementation will be rolled out in waves. To ensure the project is completed in time, a company food truck will be parked outside of stores undergoing remodeling.
According to CEO Patrick H. Sugrue, the upgrades will cost franchisees anywhere from $35,000 to $175,000, depending on the current condition of their store.
Read more about the new look at Philadelphia Business Journal by clicking here.