With an increasing number of independent bookshops being swallowed by the onslaught of Amazon and big chain stores, Narberth Bookshop led by Wynnewood native Ellen Trachtenberg is finding success where many have failed, writes Rosemary McDonough for NewsWorks.

Trachtenberg has been around books her whole life, working as a bookstore manager, publishing consultant, and finally a bookstore owner. While her successful independent bookstore might seem like a rarity these days, she believes that might not be the case for long.

Trachtenberg has put all the knowledge and experience of her nearly three decades in the world of books into her bookstore, and according to her, there is still ample opportunity for small independent shops to thrive.

While Amazon can offer lower prices and door-to-door delivery, she believes small stores can cultivate customer loyalty by building a community of readers and by developing a distinct personality.

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