Sly Fox Music Festival in Pottstown Reflects Link Between Original Music, Craft Beer
Pottstown’s Sly Fox Brewing Company is well known for two things: deliciously authentic representations of classic beer styles and unrivaled, amazingly fun events at the brewery.
The Can Jam Music Festival – the brewery’s free concert that fills its adjoining field with fans and the air with the sweet sounds of a full slate of amazing bands – is coming up on Sept. 24.
“We listen to a lot of music and invite talent that we think is a good fit,” said brewmaster Brian O’Reilly. “Every Can Jam has been a really special live music experience from beginning to end.”
The Can Jam Music Festival began as a celebration of Sly Fox’s role as an early adopter, evangelist, and promoter of cans – the greatest packaging trend in the craft-brewing industry.
“Sly Fox believes that there is an affinity between original music and craft beer,” O’Reilly said. “Both arts have refused to accept the standard version of thinking, and reach to create something new and engaging while accepting the principles of their chosen form.
“As a brewery, we often rely on tavern owners and beer distributors to help us express our beer to its fullest, and our goal is to do the same for the musicians by offering a stellar sound and stage setup.”
This year’s festival includes five heavy-hitting acts that will make for a lively early autumn day and night at the brewery. From rollicking piano rockers and perennial Philly favorites, to big band alternative funk and critically acclaimed musicians, Sly Fox’s Can Jam has cool music covered.
Click here for more information on Sly Fox’s Can Jam or to see the music lineup.
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