The biggest sports marketing event designed to drum up business in the region for Constellation happened last week at the Philadelphia Cricket Club’s Wissahickon Course in Flourtown, writes John George for the Philadelphia Business Journal.

The retail supplier of gas and energy products is sponsoring the Professional Golfers Association’s Senior Players Championship for the ninth year and the event was expected to generate more than $10 million for the region and bring in $500,000 for local charities.

“What we’ve seen over the years is this event provides a great way to really submerge yourself into the community,” said Andrew Singer, Vice President and General Manager for the Mid-Atlantic region at Constellation. “It is a great way for our people to interact with our customers and residents.”

Christina Pratt, a spokeswoman for the company said it also provides bonding opportunities for employees as more than 50 of them have volunteered their time for the four-day tournament.

Constellation and the nonprofit organization Fiorenza’s Food For Friends made arrangements for the excess food from the event to be delivered daily to St. John’s Hospice, a homeless shelter in Center City.

Read more about Constellation’s strategy in the Philadelphia Business Journal by clicking here.