BeBalanced, the weight loss franchise focusing on natural hormone balance to achieve healthy weight loss is coming to Blue Bell, writes Gary Puleo for the Pottstown Mercury.

Founded by Dawn Cutillo, BeBalanced Hormone Weight Loss Centers have been promoting their alternative approach to weight loss through a steadily increasing chain of franchises, including the recent Blue Bell location.

According to Cutillo, Allison McWilliams and Mary Guarino, owners of the Blue Bell’s BeBalanced, are ideally suited to be running the center.

“They did their research and understood the concept.”

Guarino, a member of Boston College’s Soccer Hall of Fame, is the former women’s coach DeSales University in Center Valley. She said she and her business partner, both of whom live in Skippack, thought the upscale Shoppes at Village Square seemed perfect for a health-improving enterprise such as BeBalanced.

“It’s a great location,” said McWilliams. “There are good stores here that bring in a lot of women, but it’s not a crazy shopping center. It’s a little more intimate.”

According to Guarino, “The Becoming Balanced” plan, which is at the heart of BeBalanced, is a fresh and unique approach in the field of available weight loss options, as it deals with the relevant hormone issues in a natural way.

Women are not the only ones to benefit from the program, added Guarino, as women and men have the same hormones, just in different levels.

Read more about the new Montgomery County BeBalanced in the Pottstown Mercury by clicking here.