Urban Outfitters Inc. is making another attempt to boost its lower performing brands by rolling out larger Anthropologie stores as they seem to be resonating with customers who want more variety, writes Suzette Parmley for the Philadelphia Inquirer.
Encouraged by first-quarter numbers for fiscal 2017, which show a three percent increase in net sales as well as improving profit margins over last year, management has decided to continue in its current, supersizing direction.
As a result, it is planning new Anthropologie stores of between 20,000 and 30,000 square feet, which is a huge increase from its current floor plans, with the new supersized King of Prussia Mall location set to open in the fall. The significantly bigger store will feature an expanded selections of home products, apparel, and shoes, as well a selection of accessories, including jewelry, and a petite shop.
The King of Prussia location will also offer a dining experience as the company has invested in the Vetri Family group of restaurants which it hopes will enhance the shopping experience and increase revenue.
Read more about the supersized Anthropologie stores in the Philadelphia Inquirer by clicking here.