Why are two uber-successful former agency presidents, Frank X. Powers and Lorna Weir, launching a new venture – yet going about things in a very atypical, un-agency way?
Because they believe that truly helping clients raise the value of their offerings in the dynamic world of healthcare now demands a different type of collaboration.
The result is Blue Bell’s Elevate, a multidisciplinary strategy lab serving the pharmaceutical, biotechnology, and medical device sectors. Elevate specializes in shaping and transforming product objectives into actionable sales and marketing strategies that drive commercial success.
Powers’s reputation for outstanding organizational and thought leadership is known throughout the industry. He has been honored as a PM360 Elite Leader, and as one of PharmaVoice Magazine’s 100 Most Inspiring People.
Under his leadership, the independent agency Dudnyk received all top honors in the industry, including Agency of the Year, Most Creative Agency, and Best Places to Work. Even with that level of success, Powers knew there was still more to be accomplished by starting Elevate.
Weir’s career path has taken her from Wall Street to Law (she holds a JD), from business-to-business and consumer marketer to healthcare specialist. She has been president of successful agencies Dudnyk and Vox Medica, and more recently principal of her own strategic consulting firm.
Throughout her career, Weir has been pioneering and perfecting the key elements Elevate is based upon: Analysis of complex healthcare landscapes; providing sound strategic counsel; and being a catalyst for achieving the goals of product commercialization.