A King of Prussia-based, retail-logistics company of more than 7,500 employees has reincarnated yet again.

After five years as eBay Enterprise, the company founded as GSI Commerce is back as an independent firm with a new name, Radial, writes Joseph DiStefano of the Philadelphia Inquirer.

“We were the smallest business unit in a big public company,” Radial chief executive Tobias Hartmann said. “Now, commerce technology and commerce operations is the only thing we do.”

According to DiStefano, Hartmann said that the firm has grown beyond taking clients’ customer orders and shipping products from its warehouses in Southern states, Canada, and Europe. Now, he said, it sells everything from advice to factory-to-truck ordering, tracking, scheduling, payment, and protection service for hundreds of retailers, including DSW, GameStop, and DestinationXL.

“Consumers are dictating what they want to purchase and when,” and that gets complicated, Hartmann said.

“That consumer may be closer to a store in King of Prussia than a warehouse in Kentucky,” he said. “We have the distribution center; we have the technologies and apps for inventory and order routing; we have the payments and algorithms for tech systems, payment systems, customer care, and fraud prevention. We plan the routing for the truck companies. We are the partner behind the scene.”

Though sales and overall head count are up thanks to acquisitions, Radial employs 700 at its newly consolidated headquarters in King of Prussia, down from 1,000 when GSI was sold.

Click here to read more about Radial’s change from eBay Enterprise.