WSJ: How a Bala Cynwyd Financial Services Firm Hopes to Turn Sports Betting into Big Business

Bala Cynwyd-based Susquehanna International Group is expanding into prediction markets, blending finance, sports, and data-driven trading.

A Bala Cynwyd–based financial powerhouse is blending finance, sports, and data-driven betting in the prediction markets, writes Kevin T. Dugan for Wall Street Journal.

Susquehanna International Group is actively hiring traders to work in prediction markets, including sports-focused roles that involve betting on outcomes across leagues like the NFL and NBA.

Founded by billionaire investor Jeff Yass, Susquehanna was an early entrant into prediction markets and is a part-owner of Kalshi. The firm already employs roughly 60 prediction-market traders who help provide liquidity and trade positions on platforms such as Kalshi and Polymarket.

Entry-level sports trader roles reportedly start around $90,000 annually, with additional upside through bonuses tied to performance. While that figure is modest compared to traditional Wall Street compensation, Susquehanna is also seeking more advanced traders with quantitative finance backgrounds, whose pay could reach the mid-six figures. The firm’s prediction-market operations are split between Bala Cynwyd and Dublin, reflecting its global footprint.

As prediction odds increasingly appear on major broadcasts and digital platforms, firms like Susquehanna are helping shape how finance intersects with real-world forecasting. The Bala Cynwyd headquarters now sits at the center of a fast-evolving corner of the financial world, where data, probability, and risk-taking collide.

To learn more about Susquehanna’s role in prediction markets, visit The Wall Street Journal.



Editor’s Note: This post first appeared on MONTCO Today in January 2026.



Share This Story:

"*" indicates required fields

This field is hidden when viewing the form
MT Sub
This field is hidden when viewing the form
MT Sub Source


Trending Stories