The Valley Forge Tourism & Convention Board (VFTCB) is proud to share a staff promotion, new appointments, and notable achievements that highlight the organization’s continued growth and leadership in the tourism and hospitality industry.

Staff Updates & Appointments

• Jon Scheuren was promoted to Senior Director of Sports and appointed Vice Chair of the PA Sports Executive Committee, helping to elevate Pennsylvania’s profile as a leading hub for sports tourism.
• Jake Markezin, Senior Vice President of Operations, was named to City & State Pennsylvania’s 2025 Fifty Over 50 list, recognizing influential leaders across the Commonwealth.
• Megan Tomlinson, Executive Director of Events, Membership & Services, was appointed to the Montgomery County Chamber Board of Governors, where she will help guide business development and community initiatives.
• Samantha Cole, Senior Director of Marketing & Media Relations, was appointed to the Board of the Chamber of Commerce for Greater Montgomery County, strengthening ties between tourism and the local business community.
• Rachel Riley, Vice President of Marketing & Communications, was appointed to the America250 Montgomery County Commission, which will oversee local efforts tied to the upcoming 250th anniversary of the United States.
• Rachel Dailey, Associate Director of Sports, was appointed Chair of the PA Sports Marketing Committee, supporting statewide collaboration and marketing strategies for sports tourism.

“I couldn’t be prouder of our entire team,” said Mike Bowman, President & CEO of the VFTCB. “Each of these appointments and recognitions demonstrates the incredible talent and commitment we have. Together, we are putting ourselves in a great position as we gear up for a monumental year in 2026, and I am confident our staff will continue to deliver record results for Montgomery County.”

Spotlight on Jon Scheuren

An experienced facility operations and sports tourism sales leader with more than 11 years of experience, Jon leads the sports division in sales, marketing, partnership development, and facility planning. He has driven record-breaking results for the Greater Philadelphia area, achieving historic growth from 2022 to 2024 and positioning the region for continued success in 2025.

Jon oversees a team dedicated to attracting high-impact national sporting events, cultivating relationships with local and state officials, facility partners, and executive leaders nationwide. His leadership has helped generate significant economic impact, strengthen partnerships with more than 80 hotels, and expand Valley Forge’s reputation as a premier sports destination.

A graduate of Indiana University of Pennsylvania with a degree in Physical Education and Sports Management, Jon has held leadership positions across major sports facilities and organizations, consistently delivering growth, building strong partnerships, and championing the power of sports to transform communities.

Jon’s impact has also been recognized by VFTCB partners and colleagues:

“I first met Jon at a Teams convention in Orlando several years ago, and it was clear right away how much enthusiasm he brings to everything he does,” said Paul Tornetta of The Proving Grounds. “He takes initiative, he’s passionate, and you can just tell he truly loves this work. Jon has always been 100 percent youth sports driven, and a lot of our success is thanks to the partnership and leadership of Valley Forge Sports. Congratulations to Jon on this well-deserved promotion to Senior Director. There is no doubt he will continue to raise the bar for sports in our region.”

“Jon is a dynamic thinker who shows focus and commitment along with top-notch character,” added Bill Marchese, General Manager of the Greater Philadelphia Expo Center. “Across the country, everyone in sports knows Jon means business. This is a smart move for VF Sports.”

And from within the VFTCB team, Lisa Karl, Vice President of Sales & Strategic Partnerships, noted, “Jon is a true sports sales professional and very knowledgeable about his craft, which I value having on our team. His enthusiasm, passion, and dedication have truly been recognized, and I have no doubt he will continue to achieve great things in this new role. We’re all excited to see the positive impact Jon will bring to the future of sports in Montgomery County.”

Learn more at VFTCB.