NBC’s ‘Today’ Interviews Montgomery County-centric Mom-Daughter Snack Entrepreneurs
Charisse McGill and her daughter, Madison — the Montgomery County–centric entrepreneurial duo behind the mega-popular snack food French Toast Bites — appeared on the pre-Mother’s Day broadcast of the Today show on NBC. Michael Klein reported their interview in The Philadelphia Inquirer.
The businesswomen were selected to highlight their collaboration on Philadelphia snack-food business, Lokal Artisan Foods.
The food-service business has numerous local roots.
McGill first started considering a business launch while employed at Valley Forge Military Academy, while she organized the Lansdale Farmers’ Market on the side. She was inspired by vendors there and forged her own brand, a snack line of finger-friendly French toast hunks.
The business succeeded to the point where McGill could quit her job (in 2018) and found Lokal Artisan Foods to supply her product.
Daughter Madison — who earned a tidy sum selling lemonade, also at the Lansdale Farmers’ Market — was her investor.
The duo started bottling the French toast spice and introduced it as a line extension in 2019. They then opened a stand (the first of many) at the Philadelphia Premium Outlets in Limerick.
Throughout it all, McGill taught entrepreneurship classes at Montgomery County Community College.
Read more about Charisse McGill in The Philadelphia Inquirer.
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Charisse McGill profile.
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