Sports Apparel Supplier Fanatics, with Its Multiple Montgomery County Ties, Becomes NHL Jersey Outfitter

michael rubin fanatics
Image via CNBC.
Michael Rubin.

The National Hockey League (NHL) has chosen Fanatics, the sports apparel and gear supplier with deep Montgomery County roots, as its jersey outfitter. Gustav Elvin reported the deal — timed to begin for the 2024–2025 season — for The Philadelphia Inquirer.

It is the first time the Fanatics logo will appear on the official uniform of a major sports league.

The manufacturer’s local ties include a significant Conshohocken presence (a structure visible from the Schuylkill Expressway) and the Lafayette Hill upbringing of CEO Michael Rubin, who is now a Bryn Mawr resident.

In arranging the NHL deal, Rubin has iced competitor Adidas, which has outfitted hockey players since 2017.

He called the arrangement a “seminal moment” in his firm’s history and a “a testament to the hands-on, collaborative relationship it had built with the NHL over the years.” That latter comment reflects the Fanatics’ existing line of replica jerseys, hats, and other branded items for consumers.

The overall design of player’s jerseys — their individual dimensions and cut — isn’t expected to change universally, according to Fanatics Commerce CEO Doug Mack. Over time, however, it may be adjusted according to player preferences.

More on this next period of commerce for Fanatics is at The Philadelphia Inquirer.


Michael Rubin describes the genesis of Fantatics.

Stay Connected, Stay Informed

Subscribe for great stories in your community!

"*" indicates required fields

This field is for validation purposes and should be left unchanged.