Bryn Mawr’s Michael Rubin Exploring Options to Enter Flagging Regional Sports Network Business

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Image via Kynetic.
Fanatics, Inc., CEO Michael G. Rubin was named The Atlantic's 2022 Businessperson of the Year, in part for his continued guidance of the baseball collectibles industry, including cards.

Bryn Mawr’s Michael Rubin, the Fanatics CEO and Philadelphia 76ers part owner is currently exploring ways to enter the flagging regional sports network business, writes John Ourand for the Philadelphia Business Journal.

In recent months, Rubin has been meeting with league, team, distribution, and network executives to find a path in for his company. However, the talks seem to have been put on the back burner for now, as Rubin is focusing on expanding other parts of Fanatics before tackling media.

According to some insider sources, the meetings could continue as soon as next year.

Rubin’s interest in regional sports networks might come as a surprise as his company is best known for the sports licensing business.

But Fanatics has been growing its business beyond licensed goods, including through the long-term trading card deals signed with the NBA, NBPA, MLB, MLBPA, and NFLPA this summer.

In addition, company executives have been open about the fact that they would like to get more involved in selling tickets and gambling.

Media rights would then be the next logical step for Rubin and Fanatics, especially through a direct-to-consumer offering.

Read more about Michael Rubin and the interest in regional sports networks in the Philadelphia Business Journal.

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