King of Prussia District: 2022 Marketing and Events Initiatives Yielded Solid Results
These unique dining 'igloos" were one of a number of successful marketing and events initiatives from the King of Prussia District in 2022.
The King of Prussia’s recently released 2022 Year in Review recapped some of the organization’s successful marketing and events efforts.
Particularly notable were:
- The redesign and relaunch of the organization’s website. Upgrades included an interactive development map and a small-business directory
- A KOP advertising campaign that positioned the locale as ideal for meeting, working, recruiting, and living. The encouraging message will continue throughout 2023
- The launch of King of Prussia Wellness Week. This event featured special promotions and workouts from 45 local health and wellness businesses
- Wellness Wednesdays, an offshoot of the Wellness Week initiative. It comprised four workouts at Moore Park and Renaissance Park. Wellness Week and Wellness Wednesdays will now be permanent additions to the KOP event calendar
- A nearly $70,000 donation to the Children’s Hospital of Philadelphia’s King of Prussia campus. The collaboration of 66 nearby restaurants, retailers and businesses helped generate the donation via:
- King of Prussia Restaurant Week
- KOP Shops for CHOP
- The successful King of Prussia Beerfest Royale, which safely united 3,000 beer lovers with 19 restaurant and food truck menus, 100+ beer sample, and two bands by which to dance the night away
- First Responders Appreciation Week, a collaborative effort with Upper Merion Township. Local rescue personnel were served two daily meals, upgraded with extras like gourmet coffee and chair massages. To cap it off, the King of Prussia District presented the Montgomery County Department of Public Safety with a $3,000 donation.
- Programming at First Avenue Linear Park:
- Two beekeeper workshops
- A ping-pong tournament
- Two pop-up cafés
- Food Truck Tuesdays
- Wellness Wednesdays
- A very successful annual food drive, co-produced with Conlin’s Print. The effort benefited the Upper Merion Area Community Cupboard (UMACC). Its 30 collection sites generated 3,200 pounds of food. An additional $15,000 to UMACC came from the District’s hosting of the Igloo Garden on the Green dining experience. Over one week, 779 guests enjoyed takeout in a cozy “igloo,” with the $15 per person reservation fee benefiting UMACC.
More on last year’s King of Prussia District marketing and event initiatives is in its 2022 Year in Review.
This 2020 video celebrating ten years of support from the King of Prussia District is a snapshot in time;
the organization’s efforts in the ensuing two years have continued to bolster the community’s economic, residential, and cultural richness.
Stay Connected, Stay Informed
Subscribe for great stories in your community!
"*" indicates required fields