Skincare brand Heyday, which opened its first Phila. site in 2019, is evolving its business model from a solo shop to a chain of retail locations, starting with a site in Conshohocken. Laura Brzyski filed a glowing report on the expansion for Philadelphia Magazine.

The newly open location in Montgomery County is one of the three planned suburban storefronts. The remaining two will open in Ardmore and Wayne.

The Conshohocken store is like the one that has been successfully operating in Rittenhouse for the past three years.

It offers personalized 50-minute facials that include enhancements such as microdermabrasion, microcurrent- and hydra-infusion treatments, as well as LED light therapy.

A retail section provides esthetician-approved and cruelty-free skincare products.

“We aim for Heyday Conshohocken — and future Main Line locations — to provide professional, expertise-driven skincare solutions that breed trustworthy and personalized treatment plans, meeting the unique skincare needs of customers of all ages and backgrounds,” said John Busenbark, franchise owner and operating partner for the company’s suburban Phila. market.

The Ardmore store is expected to open late next spring and will eventually be elevated to the brand’s flagship location, according to Busenbark. The Wayne location is planned for 2024.

Read more about Heyday in Philadelphia Magazine.