Lower Merion H.S. Entrepreneurs Eliminate the Wave of Obstacles That Could Spoil a Day’s Shore Trip

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two teens side by side on a beach
Image via Philadelphia Magazine.
Jude Vaughan and Samuel Abella.

It’s about 70 miles from Montgomery County to the Shore. But in a car packed with kids, chairs, toys, towels, beach bags, lunches, inflatables, kites, and food, that trek can feel like 700. Two teenage, Montco entrepreneurs have a fix: Perfect Beach Day NJ. Victor Fiorello floated their story in Philadelphia Magazine.

The business model is simple: Day trippers book a spot, identify their essentials, hop in the car, zoom eastward, and find rented equipment set up and waiting for them.

Tiered pricing, $80–$120, covers the cabana, the number of chairs, and the addition of extras like beach toys. Add-ons like food delivery, sunscreen, and a host of other waterside wish-list items are priced accordingly.

When it’s time to depart, the service collects the equipment and totes it away.

The masterminds behind this beachy business are Lower Merion High School students Sam Abella (from Wynnewood) and Jude Vaughan (from Ardmore).

“Going back and forth to the beach can be a real operation,” says Abella. “And it can really take away from the pleasure of going to the beach. We wanted to start a company that would alleviate all that and bring people more pleasure and leisure time.”

For the 2022 season, the service is available only in Brigantine and LBI, where both principals have parents with homes.

But the concept is duplicatable, a goal perhaps for Summer 2023.

More on Perfect Beach Day NJ is at Philadelphia Magazine.

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